You want to be seen as the go-to expert.

You've worked so hard to build a brand you're proud of. But all that time spent head-down serving your people has left you wondering if others see you for the established expert you are. You see others getting featured on your favorite media outlets or asked to speak on stages you've only dreamed of stepping on to and you can't help but secretly think, "I could do that better!"

 

If we're being honest, some days the thought of pitching yourself for a conference brings on MAJOR imposter syndrome feelings … plus, you’ve clocked hours in your office watching TED Talks trying to learn good presentation structure.

 

And although you know speaking is the fastest way to establish your credibility and make an impact...

 

With #allthethings already on your overloaded entrepreneurial plate, speaking has taken a back seat until you find time to figure out how to actually make it work.

 

 

 

 

With a never-ending to-do list staring back at you it's hard to figure out how or where to start.

 

"What should I be speaking about? Where do I find events to pitch? Is this where I should be focusing my time and how do I know if it will even be profitable?!"

 

I hear you, friend. But what if I told you it doesn't have to be as hard as you think?

    Wouldn't it be great if you could...


    Fast Track Your Credibility and Be Seen as The Expert in Your Field

    Have an Ever Growing List of Qualified Leads at Your Fingertips

    Serve Your Audience AND Grow Your Business from the Stage

    Imagine learning the exact process to craft, pitch, AND land speaking opportunities at conferences, virtual summits, podcasts, and more. Forget the endless search of “how to write a presentation” or staring at a blank speaker application and bookmarking it for later.

     

    You would be able to reach the masses with your story and get clients outside of your online bubble, without feeling like you’re fumbling over your words (or oversharing).

     

    Our clients are not only confidently sharing their stories, making an impact, and establishing themselves as the expert in their field. They're converting as much as 97-100% of their audience members into new customers... and you can, too!

     

    Want to hear it first-hand from one of our students? Listen to this testimonial from Amanda Warfield.

    The Speaking Strategy Academy is your blueprint for scaling your influence and income with speaking.​

    The Speaking Strategy Academy combines a Public Speaking Course and High-Level Coaching Program to deliver a clear path for you to deliver transformations from the stage and maximize conversions for your business, consistently.

     

    The strategies taught inside of the academy have helped our clients...

     

    💜  Scale their business beyond 1:1 services to create passive products that can be sold from the stage.

    💜  Consistently convert 97-100% of their audience into paying customers.

    💜  Get featured on podcasts, online summits, virtual publications, and more!

    💜  Book their first PAID speaking engagements.

    💜  Gain clarity on the bigger impact their business will make in their industry and how to diversify their offerings.

    💜  Launched their own podcasts to increase their influence and create consistent visibility for their brand.

    💜  Let go of fears and limiting beliefs around showing up and started focusing on the impact they can make for their audience.

    💜  Reverse engineered their done-for-you services so that they could move from service provider to educator.

    💜  Built their speaker sales funnel that is converting in-person and online.

    💜  Create powerful signature presentations to be used time and time again.

    💜  Secured their “dream” speaking engagements alongside industry celebrities.

    💜  Planned and hosted their own in-person events, virtual summits, and more!

    There's so much included with your enrollment...

    • Physical Workbook Mailed to Your Door

      Kick-off your enrollment into The Speaking Strategy Academy with a welcome package arriving at your door. You'll receive a physical copy of our academy workbook to help you dive deep, take action, and track your progress. *Shipped to US and Canadian members only

      Valued at $297

    • A-Z Educational Training to Add Speaking to Your Business

    • Swipe Copy and Templates

    • LIVE Group Coaching Calls

      Access to LIVE group coaching calls with Jessica Rasdall (every month) where you can get your questions answered, get feedback, and address anything getting between you and the stage. Hear from our members on similar paths and stay motivated to keep taking action for your business.

      Valued at $850

    • Private Speaking Strategy Academy Community

      We're a tight-knit group. What's shared in the academy stays in the academy. Whether you need an extra set of eyes on the pitch you're nervous to submit, a friend to celebrate your recent wins with, or an accountability buddy to keep you on track...You can rest easy knowing that you've found your tribe of trailblazers to do this speaking thing with!

      Invaluable

    • Access to Exclusive Student-Only Events

      Wish you could spend a few days working in-person with your speaking coach and biz besties? Now you can.  Our in-person speaker intensives are reserved exclusively for members of The Speaking Strategy Academy. As a valued member of the academy, you'll receive an exclusive invitation to our in-person events. *In-Person Events Currently Paused Due to COVID-19

    • VIP Speaker Roster Listing

      Once you've developed your speaker marketing materials you'll want to show them off. Submit your information to be listed on our VIP Speaker Roster that we share with event planners and conference organizers looking to book speakers.

      Valued at $300

    • Personalized Feedback On Your Work

      Need a second set of eyes on that pitch before you submit it? Ready to take your presentation to the next level? Just send your work over for review and you'll receive personalized feedback from your very own speaking coach. You've got a coach in your back pocket that you tap into every step of the way. She will review your work, make suggested edits, and send you a personalized video to help you up-level your finished product.

      Valued at $850 per month

    • One 30-Minute 1:1 Coaching Call with Your Speaker Coach Every Month

      These 1:1 sessions are strategy GOLD! Hop on a call with Jessica to brainstorm a new offer, clarify your conversion strategy for an upcoming event, review a pitch or speaker package, work on a talk outline, or ask questions specific to your speaking goals. This is your time to get the individual support you need to succeed.

      Valued at $500 per month

    *By joining the Academy, you are agreeing to purchase access to a coaching program with payments auto-debited either annually or quarterly.  By enrolling in this program, you are agreeing to a 12-month minimum commitment. Your enrollment cannot be cancelled until your 12-month minimum commitment has been fulfilled. At the end of your 12-month minimum commitment, your account will continue to auto-debit until cancelled. Cancellation requests should be made via email to hello@jessicarasdall.com and must allow at least 7 days for a response. If/when you cancel, you will lose access to the content, community, coaching, and all other Academy benefits at the end of your current billing cycle.

    What will we create (together) inside of

    The Speaking Strategy Academy?


    🎤  Clarify your unique message that will be shared from the stage

    🎤  Draft a billboard statement and a compelling story to support and amplify it

    🎤  Design your signature presentation that you can use time and time again

    🎤  Create a branded slide-deck to pair with your signature presentation

    🎤  Compile your speaker marketing materials to position you as the go-to speaker in your niche

    🎤  Build and publish a professional webpage to highlight your speaking experience and book new opportunities

    🎤  Research and pitch speaking opportunities that are the RIGHT fit for you and your business

    🎤  Design your unique speaking packages and pricing options

    🎤  Draft your speaker sales script so that you can confidently navigate speaker sales calls and pricing negotiations

    No matter how you join the Academy, you’ll get

    access to our one-of-a-kind framework. 

    By following our four-phase Speak to Scale Framework you'll take micro-actions that build upon one another to create a speaking strategy that's tailored to YOU!


    • PHASE ONE: CLARIFY YOUR MISSION AND MESSAGE

      You know you want to speak but you’re not sure how to get started or if/how it will impact your business. After working through phase one of the academy, you'll know what you want speaking to do for your business, who you want to speak to, and what message you want to leave them with.

       

      This phase includes goal-setting activities, audience dive-deep, signature speaking topic worksheets, a billboard crafting exercise, and our "fill-in-the-blanks" storytelling template.

    • PHASE TWO: CRAFT YOUR TALK

      By phase two you know what you want to say to your audience and/or the transformation you want to deliver but you’re not sure how to package up your expertise into a wow-worthy presentation to deliver from the stage (or any platform). In this part of the program, you'll work on developing a perfectly crafted talk that's ready to deliver when opportunities arise.

       

      This phase includes plug-and-play presentation prep questions to pair with one of our FOUR presentation templates, slide-deck templates, and conversion strategies exercises.

    • PHASE THREE: POSITION FOR PROFIT

      In phase three you'll have your talk ready to go and it’s time to start positioning yourself as the go-to expert so that you can get booked and paid to speak. By the end of phase three, you'll be confident applying for and pitching opportunities because you have your marketing materials ready to go.

       

      This phase Includes a 3T's activity, speaker webpage resources, social media assessment, sample social media posts, speaker toolbox checklists, and the application for our VIP Speaker Roster.

    • PHASE FOUR: SHARE IT WITH THE WORLD

      In phase four, you will have put in the work and be ready to start getting your message in front of the people that matter. You’re not sure who to reach out to or how to navigate those conversations. By the end of this phase, you'll be confident searching for opportunities, pitching yourself to speak, navigating negotiations, and delivering your talk like a pro.

       

      This phase includes resources for how to find events, pitch tracking sheets, signature offer development, pricing calculator, pitch scripts, and proven sales scripts.


    I joined the academy so that I could learn the best practices of speaking virtually. Webinars are certainly making a comeback and I wanted the most up to date way to host a webinar that didn't feel icky or like one long sales pitch.

     

    My favorite part of being a member is the community and knowing that Jessica has my back and will cheer me on as I push myself out of my comfort zone and on to the stage.

     

    Having this support has increased my confidence to pitch more speaking engagements — something I didn't do in the past.

    Sharice, Speaking Strategy Academy Student

    Templates alone won't make you a great speaker!

    The lessons inside of The Speaking Strategy Academy are simple to digest. Our plug and play resources make it easy to start time action right away. However, even a well-written speech won't serve anyone if it's never delivered. That's where our coaching comes in!

    TRAINING

    Eliminate decision fatigue and create a strategic plan of action.

    COMMUNITY

    Hold you accountable and never feel alone on the journey.

    COACHING

    Work through sticking points and help you get out of your own way.

    This isn't a DIY program where you're left to figure it out on your own. Even our most accessible Academy package allows you to get high-level support, guidance, and accountability. Plus, when you join The Speaking Strategy Academy, you become family. We're invested in your success and ready to support you every step of the way.

    Just how much support do you get access to?​

    When you join the Academy Package, you get:

    • DAILY: At any moment you can log into your portal to access our lessons, resources, recorded calls, and more. You jump into our private community to ask questions, connect with other members, and celebrate your wins along the way.

    • MONTHLY: Not sure what step to take next? Join our phase-based live group coach calls where you can meet with other members who are at a similar place on their speaking journey, get coaching from Jessica, and clear direction on your next steps.

    • QUARTERLY: Want to make sure your presentation skills are in tip-top shape? Present your content on one of our monthly Showcase calls so that you can improve your presentation skills, get more comfortable speaking in front of audience members, receive hot-seat coaching from Jessica, and gather feedback and testimonials to use in your marketing materials.

    When you join the VIP Package, you get:

    • DAILY: At any moment you can log into your portal to access our lessons, resources, recorded calls, and more. You jump into our private community to ask questions, connect with other members, and celebrate your wins along the way.

    • WEEKLY: Each and every week you can submit your work (or sticking points) to your speaking coach for review. By using our VIP-only feedback form, you'll rest easy knowing your work was sent to the top of Jessica's priority list and you'll have video feedback in your inbox within the week.

    • MONTHLY: Not sure what step to take next? Join our phase-based live group coach calls where you can meet with other members who are at a similar place on their speaking journey, get coaching from Jessica, and clear direction on your next steps.

    • QUARTERLY: Want to make sure your presentation skills are in tip-top shape? Present your content on one of our monthly Showcase calls so that you can improve your presentation skills, get more comfortable speaking in front of audience members, receive hot-seat coaching from Jessica, and gather feedback and testimonials to use in your marketing materials.

    The Speaking Strategy Academy is for you

    whether you're already speaking or not.

    "I've already started speaking on stages, podcasts, webinars, and virtual events. Is the academy a good fit for someone who is already speaking?"

     

    That's great to hear! With a bit of experience under your belt, you'll be able to move through the content at your own pace to refine what's already working for you and let go of action items that no longer serve your platform. Let's double down on the areas of your speaking strategy that move the needle so that you can scale your business every time you say "Yes!" to a speaking opportunity.

     

    "I've never spoken before. I feel like I'm starting from scratch. Am I too far behind?"

     

    Square one is a great place to be. Together, we'll lay a solid speaking foundation that you can build on for years to come. Once you know what your message is and how to clearly communicate it from the stage, you're able to pull from your signature presentation to deliver impactful podcast interviews, craft compelling copy, and show up authentically on social media. Your speaking strategy is the heart of your communication plan.

    What Our Students Have to Say...

    Corry Frazier

    Photographer

    Shaped My Business

    I've been in business  since 2008, and truly, nothing has shaped my business like working with Jessica.  The content was amazing and the support throughout our implementation was top notch. 

    Janelle Henningson

    Private Photo Editor

    Booked to Speak

    I am now speaking at several workshops, podcasts, and large conferences and I couldn't have done this without Jess! 

    Ashlyn Carter

    Conversion Copywriter

    Regular Stream of Income

    Speaking is a regular stream of income for me now—it's funny that I spent about a decade public speaking until Jessica worked her magic and got me there in less than one year.

    Whether you're just getting started with speaking or looking to up-level your existing business platform, The Speaking Strategy Academy will give you the resources, community, and coaching you need to increase your influence and scale your business with speaking without burning yourself out.

    Apply today to receive everything listed above for only...

    *By joining the Academy, you are agreeing to purchase access to a coaching program with payments auto-debited either annually or quarterly.  By enrolling in this program, you are agreeing to a 12-month minimum commitment. Your enrollment cannot be cancelled until your 12-month minimum commitment has been fulfilled. At the end of your 12-month minimum commitment, your account will continue to auto-debit until cancelled. Cancellation requests should be made via email to hello@jessicarasdall.com and must allow at least 7 days for a response. If/when you cancel, you will lose access to the content, community, coaching, and all other Academy benefits at the end of your current billing cycle.

    My Promise To You...

    I promise to show up 100%. I will not hold back when it comes to being your coach. I am committed to standing in your corner, leading the way, and challenging you to grow into the industry leader that I know you can be. I know the impact that is waiting for you over that hump in front of you and I'm committed to helping you navigate the path ahead with ease.

     

    But I need you to promise me something, too. I need you to show up 100% for YOU. Not for me... for yourself. I need you to be committed to the journey, teachable, and ready to take action.

     

    The biggest difference-maker between the business owners who make speaking work FOR them and those who don't is their commitment to showing up. We can't make the impact we've been called to make if we're not willing to put in the work. If you're ready to roll up your sleeves and commit to yourself, I'm ready to stand in your corner and help you lead from the stage.

     

    Let's change the world, together... one (virtual) stage at a time.

    Jessica Rasdall

    The Public Speaking Strategist

    We're changing the game when it comes to speaking as business owners and we'd love to invite you to join us.

    Long gone are the days of burning yourself out, saying yes to every opportunity that crosses your desk, and still waiting to see a tangible impact from speaking for your business. It's time for you to master your message, make speaking work FOR your business, and stand out in your industry with next level speaking strategies that leave your audience wanting more.

     

    Your audience is waiting for you to lead them from the front. Let's do this, friend!

     

    We are currently accepting applications from business owners who want to scale their business by speaking so that they can spend more time pouring into the people that matter most to them.

     

    If you're ready to lead from the stage, apply today!

    Once enrolled, you can expect...

    • LOCKED IN PRICING FOR LIFE: We have goals of growing the Academy to best serve you. As the value increases, so will the investment. As a student of The Speaking Strategy Academy, you are locked in at the current price for as long as you remain enrolled in the program. However, if you want to upgrade or downgrade to different tiers, we cannot honor old pricing.

    • BUSINESS GROWTH BEYOND THE STAGE: We've found that when our students are dedicated to the speaking strategy process, they see success in more than just their presentations. Our Speak to Scale Framework pours into all areas of your life and business if you're willing to roll up your sleeves and do the work.

    • COMMUNITY SUPPORT: Finding community within business isn't easy. Sometimes you join a group only to realize you've ended up leading the pack rather than being pushed to your potential. What you'll find inside the academy is a group of trailblazers who are not only ready to grow but support their fellow speakers.

    • A TEAM IN YOUR CORNER: Our small but mighty team stands with you every step of the way. We make it a priority to know every member's goals, speaking topics, and story so that we can tailor all feedback (and experiences) to meet you where you're at. You're never just a number to us! And with the VIP package, you’ll also get video feedback and 1:1 sessions with your speaking coach. 

    What would it mean for your business to be able to speak on podcasts, stages, and summits without worrying if your time invested yielded results?

    If you're currently speaking without a strategy for your unique business, you're wasting precious hours that could be spent pouring into potential clients. With a clear plan, proven strategies, and coaching along the way, you can make the impact you've been dreaming of without spinning your wheels or wondering if your audience received your message. You'll be too busy receiving inquiries, closing sales calls, and supporting your students to question the impact you've made... you'll be able to see it right before your eyes.

    Meet Your Teacher

    Jessica Rasdall is a Motivational Speaker, the author of "Shattered: Lessons of Survival & Strength", the host of The Speak to Scale Podcast, and The Public Speaking Strategist for business owners. She partners with small business owners to craft stories and presentations that connect with their audience and stand out in a crowded market.

     

    Jessica has shared her story of turning her “mess into a message” for over fourteen years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more.
     

    When Jessica was a freshman in college, she made a life-altering decision that resulted in the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was sentenced to prison.

     

    Recognized as a winner of "20 On the Rise" Jessica is helping small business owners rewrite their stories and transform what were once considered “liabilities” into some of their greatest business assets.

    Frequently Asked Questions

    You've got questions - we've got answers!

    How much is The Speaking Strategy Academy?

    Is this an online course, group coaching program, or a membership?

    When does this start and end?

    Do I get lifetime access to the content?

    What is included with my enrollment?

    I don’t really want to speak on stages. I want to get better at communicating my value and representing my brand well on IG Stories, Live Streams, Podcast Interviews and Webinars. Is The Speaking Strategy Academy still a good fit for me?

    What if I want to cancel?

    By joining the Academy, you are agreeing to purchase access to a coaching program with payments auto-debited either annually or quarterly.  By enrolling in this program, you are agreeing to a 12-month minimum commitment. Your enrollment cannot be cancelled until your 12-month minimum commitment has been fulfilled. At the end of your 12-month minimum commitment, your account will continue to auto-debit until cancelled.

     

    Cancellation requests should be made via email to hello@jessicarasdall.com and must allow at least 7 days for a response. If/when you cancel, you will lose access to the content, community, coaching, and all other Academy benefits at the end of your current billing cycle.

    JESSICA RASDALL, THE PUBLIC SPEAKING STRATEGIST

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