The Speaking Strategy Academy

A public speaking membership community for entrepreneurs who want to grow their business from the stage.

You want to be seen as the go-to expert

You've worked so hard to build a brand you're proud of. But all that time spent head-down serving your people has left you wondering if others see you for the established expert you are. You see others getting featured on your favorite media outlets or asked to speak on stages you've only dreamed of stepping on to and you can't help but secretly think, "I could do that better!"


If we're being honest, some days the thought of pitching yourself for a conference brings on MAJOR imposter syndrome feelings … plus, you’ve clocked hours in your office watching TED Talks trying to learn good presentation structure.


And although you know speaking is the fastest way to establish your credibility and make an impact...


With #allthethings already on your overloaded entrepreneurial plate, speaking has taken a back seat until you find time to figure out how to actually make it work.




With a never-ending to-do list staring back at you it's hard to figure out how or where to start.


"What should I be speaking about? Where do I find events to pitch? Is this where I should be focusing my time and how do I know if it will even be profitable?!"


I hear you, friend. But what if I told you it doesn't have to be as hard as you think?



    Wouldn't it be great if you could...

    Fast Track Your Credibility and Be Seen as The Expert in Your Field

    Have an Ever Growing List of Qualified Leads at Your Fingertips

    Connect With Your Audience + Help Them Get a Transformation, Fast


    Imagine learning the exact process to crafting, pitching, AND landing speaking opportunities at conferences and meet-ups -- so there’s no more Googling “how to write a presentation” or breaking out in a cold-sweat staring at a blank speaker application.


    You’d be able to reach the masses with your story and get clients outside your online bubble, without feeling like you’re fumbling over your words (or oversharing).



    Our clients are not only confidently sharing their stories, making an impact and establishing themselves as the expert in their field. They're converting as much as 97-100% of their audience members into new customers... and you can, too!



    But here's the part no one wants to tell you...

    MORE does not equal better when it comes to speaking


    We're told to 'put ourselves out there'...


    If we just pitch more opportunities and try to look the part that the business growth is inevitable. 


    In turn, we are left with a stack of "no" emails (or crickets) that make us feel deflated.


    When we do get a "yes" it's often not the right fit and we're forced to try to fit ourselves into someone else's box. We have to write a brand new talk that fits, cross our fingers and hope that we magically convert a few new clients from the stage.


    Spoiler alert... you probably won't. 

    When we flip that old model upside down everything begins to fall into place.

    We've got to start with the end in mind!


    By FIRST clarifying our conversion goals, we take back control of our success.


    We're able to confidently craft a strategic talk that sets us up for conversions from the very start. 


    We can craft powerful marketing materials that support our talk and pitch the RIGHT opportunities for our business. This makes its easy for organizers to see the value we're going to bring to their stage.


    The end result? Less work and more impact.

    What if you had a step-by-step process to follow that would help you scale your business from the stage? 

    The Speaking Strategy Academy is an all-inclusive online hub for business owners who want to leverage speaking as a marketing powerhouse inside their business. From education, community, coaching and more... The Speaking Strategy Academy meets you where you are and creates a custom path to help you achieve your unique goals.





    Introducing The Speak to Scale Framework


    There are seven key phases to executing a successful speaking strategy that range from establishing your secret sauce, marketing yourself, building credibility, crafting your talk... all the way through to delivering your presentation from the stage.


    Not all of us are starting a square one and this can make it difficult for an online course to deliver exactly what you need in order to se results. Maybe you already have a speaking opportunity lined up and now you need to craft a talk to deliver. No matter where you fall within the 7 phases, this framework helps you maximize your impact and make the most of each and every speaking opportunity. 



    Why Speaking?

    If you start with your talk, everything else comes easy.


    With so many new apps, softwares and marketing tactics popping up each week, why focus on speaking? Speaking is the ONE marketing tactic that has stood the test of time. It has been around far longer than you or I have and it will be here long after we're gone.


    When you strengthen your speaking skill set, you strength your communication skills. You learn how to effectively share your message, communicate your value and deliver a transformation from any platform. By taking the time to strategically craft your signature presentation, you can pull directly from your talk to craft powerful blog posts, social captions, emails and more. Your talk is the heart of your communication strategy.




    BUT Speaking is not one-size-fits-all. What works for one business may not be the best fit for another.

    The Speaking Strategy Academy is designed to fit your unique needs.


    Upon enrollment to the academy, we take a look at where you are in your speaking journey and what your unique goals are so that your actions are tailored to YOUR business. You'll know exactly what content to focus on, first so that you can start working towards seeing results, FAST.




    What's inside The Speaking Strategy Academy?



    Absorbing information without implementation won't yield results


    This isn't your average "figure-it-out-yourself" online course. From education, dive-deep coaching, accountability, spotlight features and so much more... this is an all-inclusive training academy for business owners who want to leverage speaking as a marketing powerhouse for their business.



    • A-Z Educational Training to Add Speaking to Your Business

      Our 7 phases of speaker educational training including our signature 'Speak to Scale Framework.' This includes educational lessons on everything you need to know from selecting your first speaking topics to maximizing past speaking opportunities. You'll never have to wonder, "How do I..." because all the resources and tools will be at your finger tips. 

    • Swipe Copy and Templates

      Never worry about what to say again. With our easy to follow plug-and-play templates at your fingertips you can take the guesswork out of speaking success by following a proven process. Worried that you'll sound like 'everyone else'? Not here, friend. Our templates are outfitted with prompts and questions to help you showcase your unique gifts.

    • Bi-Weekly LIVE Group Coaching

      Access to bi-weekly LIVE group coaching calls with Jessica Rasdall where you can get your questions answered, review your work, get feedback and address anything getting between you and the stage. You've got a coach in your back pocket that you tap into every step of the way,

    • Personalized Feedback 

      Never worry about your pitches or presentations again. Each and every week you can submit your work for review from Jessica directly. She will review your work, make suggested edits and send you a personalized video to help you up-level your finished product.

    • VIP Speaker Roster Listing

      Once you've developed your speaker marketing materials you'll want to show them off. Submit your information to be listed on our VIP Speaker Roster that we share with event planners and conference organizers looking to book speakers.

    • Continuing Education Added Monthly

      Each month we'll be covering brand-new content to help you keep your speaking muscles strong, expand your knowledge, and give you access to guest educators. The best part? You have access to past continuing educational training and they'll remain active as long as you're in the academy. That's right, friend - brand new content at your fingertips each and every month.

    • Private Speaking Strategy Academy Community 

      We're a tight knit group. What's shared in the academy stays in the academy. Whether you need an extra set of eyes on the pitch you're nervous to submit, a friend to celebrate your recent wins with or an accountability buddy to keep you on track...You can rest easy knowing that you've found your tribe of trailblazers to do this speaking thing with!

    • Access to Exclusive Student-Only Events

      Wish you could spend a few days working in-person with your speaking coach and biz besties? Now you can.  Our in-person speaker intensives are reserved exclusively for members of The Speaking Strategy Academy. As a valued member of the academy, you'll receive an exclusive invitation to our in-person events. *(Next up-coming event is in May 2020)

    Let's recap what's inside The Speaking Strategy Academy, shall we?

    • A-Z Speaking Strategy Educational Training (Valued at $1450)
    • Bi-Weekly Group Coaching Calls (Valued at $850)
    • VIP Speaker Roster Listing (Valued at $300)
    • Monthly Continuing Education (Valued at $450)
    • Weekly Personalized Feedback Invaluable!
    • Private Community - Invaluable!
    • Access to Exclusive Student ONLY In-Person Events - Invaluable!

    That's a total estimated value of $3000+


    Enroll today to receive everything mention and all future updates for only $97/month and be locked in at this introductory rate for LIFE! 

    Join The Speaking Strategy Academy Today for Just



    You'll get instant access to:

    7 Phase Speaker Educational Training (Valued at $1450)

    Private Community - Invaluable!


    And on-going training and support via:

    Bi-Weekly Group Coaching Calls (Valued at $850)

    Monthly Continuing Education (Valued at $450)

    VIP Speaker Roster Listing (Valued at $300)

    Personalized Virtual Feedback

    Access to Exclusive Student-Only In-Person Events 


    *Your investment is $1/month for the first month, then $97/month thereafter. There is a 13-month minimum commitment (1 month at $1/month + 12 months at $97/month) for all members joining as part of this incentive. Your membership will automatically renew monthly unless cancelled.

    Not a fan of monthly payments?

    Enroll with an annual membership.

    *Your investment is $1 for the first month, then $1,164/year thereafter. There is a 13-month minimum commitment for all members joining as part of this incentive. Your membership will automatically renew annually unless cancelled.

    What Others Have to Say...

    Corry Frazier


    Shaped my Business

    I've been in business  since 2008, and truly, nothing has shaped my business like working with Jessica.  The content was amazing and the support throughout our implementation was top notch. 

    Ashlyn Carter

    Conversion Copywriter

    Regular Stream of Income

    Speaking is a regular stream of income for me now—it's funny that I spent about a decade public speaking until Jessica worked her magic and got me there in less than one year.

    Brianne Wik

    Brave Fear Retreat Host

    Feeling Confident

    She helped me embrace this thing that was already in myself and to speak it out loud with confidence. … I feel really confident about who I am, how I show up in the world, and what it is I need to talk about.

    Ruth Pitt

    Wedding Planner

    Born For This

    This is what she [Jessica] was born to do. If you want to speak in your community, at conferences or at workshops, THIS is the program you need to join.

    Janelle Henningson

    Private Photo Editor

    Booked to Speak

    I am now speaking at several workshops, podcasts, and large conferences and I couldn't have done this without her! 

    Is This What I Need Right Now?

    This all sounds great but maybe you're worried that...


    "I don't have a big enough following to be a speaker" 


    Your impact is NOT determined by the number of followers you have. I started this speaking journey that allowed me to impact  hundreds of thousands of lives without a social media following or email list. Your impact is NOT determined by the number of followers you have. Don't just take it from me - we have speakers get booked and paid to speak with less than 2k Instagram followers. 




    "My plate is F-U-L-L what if I don't have enough TIME to dedicate to this?" 


    As a homeschooling momma to two small humans, I hear you. Over the last fourteen years of speaking I've learned that a dedicated hour or two each WEEK yields incredible results. Speaking in a long game best played a little at a time. Randomly reaching out to events whenever you find the time doesn't work. A strategic weekly plan of attack DOES. If you can dedicate 1-2 hours each week to your speaking success I'm certain you'll be ahead of the pack in no time!




    "Will this actually benefit me and my business? Can I make money doing this?" 


    This is not the "look great on the stage academy." This is The Speaking STRATEGY Academy. My personal goal is to help you figure out exactly how to leave a legacy AND grow your business from the stage. Our clients are currently seeing conversion rates as high as 97-100% from the stage. If you follow the system, I promise it works.

    No Worries, Friend... We have you covered!

    We know just how busy you are building your business, serving your clients, running your household, taking care of yourself and trying to squeeze a social life into the mix. That's exactly why we've structured the academy to help YOU succeed without the overwhelm.

    A Thriving Community to Hold You Accountable

    Weekly Coaching Calls For Help Where You Need It Most

    Monthly Action Items to Reduce Overwhelm and Move the Needle

    Is The Academy Right for You?


    • A business owner who knows their ideal client and how to serve them

    • The person who is ready for a little guidance, tough love and support on this journey

    • Those who are willing to trust the process even when it feels scary

    • The business owner that is ready to put in a little work to make an impact


    • A brand new business owner who is not yet sure who their ideal client is

    • An individual who 'knows it all' and could not benefit from feedback from others

    • Anyone wanting to speak simply to become 'famous' or push their agenda from the stage

    • Those who want others to do the work for them

    Meet Your Teacher

    Jessica Rasdall is a Motivational Speaker, the author of"Shattered: Lessons of Survival & Strength", the host of The Speak to Scale Podcast, and The Public Speaking Strategist for business owners. She partners with creatives to craft stories and presentations that connect with their audience and stand out in a crowded market.


    Jessica has shared her story of turning her “mess into a message” for over thirteen years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more.

    When Jessica was a freshman in college, she made a life-altering decision that resulted the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was sentenced to prison.


    Recognized as a winner of "20 On the Rise" Jessica is helping small business owners rewrite their stories and transform what were once considered “liabilities” into some of their greatest business assets.

    Jessica Rasdall

    The Public Speaking Strategist

    As a Member Of The Speaking Strategy Academy, You Can Expect...

    Locked in Introductory Pricing For Life

    We have long term goals of growing the academy to best serve you. As the value increases, so will the investment. As a valued member of The Speaking Strategy Academy, you are locked in at the current price for as long as you remain a member.

    Business Growth Beyond the Stage

    We've found that when our clients are dedicated to the speaking strategy process they see success in more than just their presentations. Our 7-part speaking strategy system blends into all areas of your life and business if you're willing to the do the work.

    Service Centered Support

    Finding community within business isn't easy. Sometimes you join a group only to realize you've ended up leading the pack rather than being pushed to your potential. What you'll find inside the academy is a group of trailblazers who are not only ready to grow but support their fellow speakers.

    A Team In Your Corner

    Our small but mighty team stands with you every step of the way. We make it a priority to know every member's goals, speaking topics and story so that we can tailor all feedback (and experiences) to meet you where you're at. You're never a number to us!


    You've got questions - we've got answers!

    How much is The Speaking Strategy Academy?

    Is this an online course, group coaching program, or a membership?

    When does this start and end?

    What is included with my membership?

    When you enroll in The Speaking Strategy Academy Membership, you'll receive:

    • 7 Phase Speaking Strategy Educational Training (Valued at $1450)
    • Bi-Weekly Group Coaching Calls (Valued at $850)
    • VIP Speaker Roster Listing (Valued at $300)
    • Continuing Education (Valued at $450)
    • Private Community - Invaluable!
    • Access to Exclusive Student-Only In-Person Events

    What if I want to cancel?

    We'd hate to see you go! But if after your initial 13 months in the Academy you decide it's not for you, just send Annie an email ( and we'll take care of the rest! 


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